Obstacle Course? Check. Nationally Recognized Musicians? Check. Tequila? Check.

When the world’s largest producer of spirits decided to develop its own unique, multi-faceted sport and music brand campaign event, they leaned on the years of Olympics and X Games producing experience from K2CP to deliver their all-important video component of the wild, multi-city touring event. From sport to stage, K2CP provided fully integrated big-screen iMAG video, behind-the-scenes video vignettes, interviews and live concert coverage for digital and social media platforms.